Recently, a distributor from Finland reached out to us; Google kindly directed him to our website, and he liked what he saw. He read our story and decided he wanted to learn more about who we were. Imagine the excitement!
Like all distributors, he’d been searching for the next big thing, something a little ahead of the game, to make a difference to his customers and business. He wanted The Tan Brush in Finland.
I like what you’re doing, he said. I love new rebel brands!
Rebel, we thought, is this a good thing?
I’m not sure I appreciated the word rebel (not obeying authority or following usual standards), but I can see where he came from. However, all local thoughts were quickly replaced by nostalgic recollections of youth, back-combed hair and punk music. Maybe he has a point!
I believe the word Authentic is possibly more descriptive; it’s a rounder, softer expression; it melts on the tongue like chocolate. I liked it much better!
The word Authentic originates from the ancient Greek word “authentikos”, which resembles both in form and in meaning the contemporary word “authen-tic” – original, genuine and principal, each resonating with our brand.
For many of you that know our story, the idea of The Tan Brush fell into our laps. It was a simple conversation between two friends, and at that minute, we knew it was genius; its simplicity made it so.
We were immediately fuelled with the prospect of introducing our idea to other people, to friends and family, to the girls we met in coffee shops or the high street with the give-away fake tans; we knew we could make a difference in how they felt when they had a great tan.
We were confident simply because we were never satisfied with the unnatural-looking results we had experienced for years. We knew if we were having prob-lems, everyone else was!
I had lost all confidence in applying self-tan at home. I felt silly and completely fake, there were just too many problems, so I chose to go au natural, feeling very self-conscious.
So here we are, the ‘rebels’ of the tanning world, as Kristin affectionately called us. And we are proud of that; we have found a better way for you to self-tan. And we love discussing taboo subjects that will hopefully help us all feel a little better, possibly not entirely alone, as we navigate this path together.
We want you to Feel Good Naked! And when we say that, we mean to feel content within your body, to own it, no matter what. If something as simple as our brush can make you feel better – then go ahead, call us rebels, but when we say that making you feel good is our mission, that is precisely it.
As we navigated our first year in business, we gathered a group of like-minded women who supported and cheered from the sidelines. Thank you for that; it means the world. You have encouraged us to do what we do, embrace our inner rebels, and talk about touchy subjects, like ditching mitts, breast cancer, womanhood and feeling good. Kiitos xx